The home secretary has launched new, multi-year national ‘Enough’ campaign on Tuesday.

Priti Patel’s ambitious campaign says ‘Enough’ to violence against women and girls.

Utilising television adverts, billboards, social media and radio advertising, the movement strives to call attention to the different forms of violence.

It also hopes to educate the public on simple acts that anyone can take to challenge perpetrators of abuse.

The home secretary said: “For too long, the responsibility of keeping safe has been placed on the shoulders of women and girls.

“This campaign says enough, and recognises it is on all of us to demand major societal change. Everyone has a stake in this.”

A video has been released by the Home Office on Tuesday which demonstrates actions which can be taken against the violence.

The campaign film starts by showing a man telling his friend to stop after he harasses a woman.

It also encourages people to let victims of coercive control know support is available, and report seeing sexual assault to staff or police.

A website has also been launched which offers further information on steps that people can take to stand up to violence against women and girls safely.

CEO of Karma Nirvana, Natasha Rattu, said: “We welcome the launch of ‘Enough’, which the Karma Nirvana team and survivor ambassadors contributed to. The campaign is an important step and sends a powerful message that violence against women and girls cannot go on, and everyone has a role to play to stop it.

“We are pleased to see the Home Office launch a communications campaign that raises awareness of the abuse women and girls can face on a daily basis, challenges perpetrators and empowers others to know how to safely intervene if they witness unacceptable abuse.

‘Enough’ aims to highlight street harassment, coercive control, unwanted touching, workplace harassment, revenge-porn and cyber-flashing as forms of violence against women and girls.

It has been developed with survivors who gave insight.

Over 30 voluntary sector organisations, including End Violence Against Women Coalition, Rape Crisis and Women’s Aid, also influenced the development of the campaign.

Chief executive at Women’s Aid, Farah Nazeer, said: “Violence against women and girls is a spectrum, running from the everyday misogyny that is so prevalent, many people don’t even notice it, right through to horrifically violent crimes and murder.

“Campaigns like this by the Home Office are an important tool to raise awareness of sexist actions and language that have been tolerated for too long and normalise the treatment of women as objects.

“Women’s Aid will continue to keep working for the safety of women — until we no longer walk home in fear, whether it is the journey or the destination that holds the greatest danger – but we can’t do it alone.

“It’s also not enough that women must initiate and highlight the urgency of these conversations. We need ‘allyship’ to help bring about structural change.”

It follows confirmation by the Home Secretary, National Police Chiefs’ Council and College of Policing (HMICFRS) that they will all be accepting and implementing all of the recommendations made by HMICFRS in their violence against women and girls inspection.

Deputy Chief Constable, Maggie Blyth, said: “The last year has seen some tragic and shocking incidences of violence against women and girls. There have been abhorrent examples of abuse or misogyny by police officers.

“We have a good plan for change in policing to better protect women and girls from violence and root out misogyny in our own ranks.  Experts in the VAWG sector have helped shape it and all forces are implementing it.

“I will review progress to ensure we are delivering as well as enabling others to scrutinise our progress.”