The prospect of a 99p McDonald’s cheeseburger is no more as the fast food giant increases the price of several items on its menu amid the cost of living crisis.

The company is raising the price of its signature cheeseburger for the first time in over 14 years, taking it to £1.19.

It will also add between 10 and 20p to the several menu items it says are impacted the most by inflation.

The chain is one of many companies passing the effect of soaring costs of fuel and ingredients on to its customers, including the consumer goods giant behind the likes of Marmite and Magnums.

Breakfast meals, main meals, large coffees and McNugget share boxes are among the menu items which could become up to 20p more expensive, a spokesperson for McDonald’s told Sky News.

Salads and wraps are unlikely to be affected.

The changes came into effect on today (27th July).

In an email to customers, McDonald’s UK and Ireland CEO Alistair Macrow said: “Some prices remain unaffected, and some will continue to vary across our restaurants.

“We understand that any price increases are not good news, but we have delayed and minimised these changes for as long as we could.”

Mr Macrow added: “Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation.

“At times like this, we know that providing great value is important.

“Since we opened in the UK in 1974, we have committed to offering great tasting food at affordable prices, and that commitment will not change.

“But, today’s pressures mean, like many, we are having to make some tough choices about our prices.”

Aldi will be the first UK supermarket to sell Beechdean Doggy Ice Cream, which comes in two tasty flavours; pea & vanilla and apple & carrot.

Priced at £2.99 per tub, the ice creams will make for the perfect healthy snack for your pooches, with them being 100% plant-based and made with real fruit and vegetables.

And as part of the exciting rollout, Aldi has partnered with local ice cream vendors across the country so pups far and wide can enjoy the tasty treat.

The supermarket has also enlisted volunteer dogs to take part in an adorable ‘dog-livery’ service to help dish out the cooling treat to their furry friends.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “With more of our customers now owning dogs, we’re delighted to launch a nutritious and tasty treat that will help keep dogs cool in the heat.

“Being the first UK supermarket to launch a dog-friendly ice cream comes just in time for summer as we look forward to the warm weather.

“Teaming up with ice cream vans across the country gives us the chance to get the product straight into owner’s hands, so they can share a special moment alongside a tasty treat outside with their furry friend – we’re confident they won’t be able to keep their paws off it.”

Aldi’s Beechdean Doggy Ice Cream will be available in the Freezer aisle – next to Aldi’s full ice cream range – nationwide from Thursday June 16th.

Will your pampered pooch be getting some?