Entertainment

Netflix Planning to Introduce Adverts

Published

4 weeks ago

April 20, 2022

Netflix has revealed plans to introduce adverts as a way to make a cheaper subscription plan available to viewers.

During a quarterly earnings call with investors, Netflix CEO Reed Hastings, explained that building adverts into the service would give consumers ‘choice’.

Hastings said he had traditionally been ‘against the complexity of advertising, and a big fan of the simplicity of subscription’.

‘But as much as I am a fan of that, I am a bigger fan of consumer choice,’ he added.

‘And allowing consumers who would like to have a lower price, and are advertising-tolerant, get what they want, makes a lot of sense.’

At the moment, there’s no advertising at all on the service. Viewers can jump into and out of shows or movies instantly. That experience goes partly into the monthly pricing structure. But, there may be another reason Netflix wants to be able to offer a lower-priced tier to keep more people using the service.

According to the Wall Street Journal, Netflix lost 200,000 global subscribers in the first quarter of 2022 and expects to lose 2 million more this spring. As a result, shares in the company fell 17% after hours.

The reasoning behind this is pretty simple; as cost of living increases for people, luxuries like Netflix are the first to get cut. Also, there’s a lot of competition in the streaming space from the likes of Amazon Prime, Apple TV+ and Disney+.

It doesn’t look like Netflix’s ad-supported tier will be arriving just yet, though. Hastings said Netflix will be examining exactly what this idea may look like ‘over the next year or two’.

Would this put you off unsubscribing?

Related Topics:Entertainment Featured Netflix

Up Next

World’s Oldest Person Dies Aged 119

Don't Miss

Tearful Crowds Line Streets for The Wanted Star Tom Parker’s Funeral

Click to comment

Entertainment

Doctor Who: David Tennant and Catherine Tate to return

Published

2 days ago

May 16, 2022

rebeccarosecook

David Tennant and Catherine Tate are to return to Doctor Who, the BBC has confirmed.

The pair are currently filming for the sci-fi show’s 60th anniversary, which it will celebrate in 2023.

Tennant played the 10th Doctor on the time travel drama from 2005-2010, while Tate played companion Donna Noble. Tennant and Tate’s involvement means they will be reunited with returning Doctor Who head writer Russell T Davies.

Davies, who was in charge of Doctor Who when it was successfully revived in 2005, left at the same time as Tennant. Their last episode together was broadcast in 2010.

Tennant has briefly returned before, joining then-Doctor Matt Smith for the programme’s 50th anniversary in 2013.

Davies has teased fans, saying: “Maybe this is a missing story. Or a parallel world. Or a dream, or a trick, or a flashback. The only thing I can confirm is that it’s going to be spectacular, as two of our greatest stars reunite for the battle of a lifetime.”

Tennant and Tate’s 2008 series of Doctor Who is the most successful that the show has had since its revival in 2005, with an average audience of more than eight million viewers per episode.

Are you excited to see their return?

Entertainment

Eurovision 2022: How Sam Ryder Turned Things Around For the UK

Published

3 days ago

May 15, 2022

rebeccarosecook

Sam Ryder has said the “stigma” about the UK’s Eurovision performance has finally been “destroyed” after he brought home our best result in 24 years.

The singer led the UK to second place during Saturday night’s Song Contest in Turin, Italy, with his song ‘Space Man’.

It was the the highest the UK has placed since 1998, when Imaani’s ‘Where Are You?’ finished just behind Israel’s Dana International, who won with her song Diva.

In the years since, Britain has suffered a number of embarrassment moments, receiving the dreaded “nul points” in 2003 with Jemini’s ‘Cry Baby’ and in 2021 with James Newman’s ‘Embers’.

However, the public overwhelmingly backed Ukraine, who won the competition with 631 points on the leaderboard, with the UK securing 466 points.

Winning the 2022 Eurovision trophy is a hugely emotional and symbolic victory for Ukraine in the contest’s 66th year as the conflict continues.

The nation’s president Volodymyr Zelensky responded: “Our courage impresses the world, our music conquers Europe.

“We will do our best to one day host the participants and guests of Eurovision in Ukrainian Mariupol. Free, peaceful, rebuilt.”

The results had many fans in sheer disbelief on social media, while prime minister Boris Johnson said he was “incredibly proud” of Sam and how “he brilliantly represented the UK”.

You’re the winner in our eyes Sam, well done!

Entertainment

Eurovision 2022: Sam Ryder Odds Rocket Ahead of Eurovision Final

Published

5 days ago

May 13, 2022

rebeccarosecook

The UK’s Eurovision 2022 entry Sam Ryder has closed in on Ukraine in the winner odds after his performance in the jury semi final.

The TikTok star blew away the audience who flocked to the Pala Olimpico arena in Turin, Italy to see the second jury semi final. The reaction to Sam’s act and his amazing performance have now got plenty of fans and experts predicting he is going to push Ukraine’s Kalush Orchestra all the way on Saturday night.

Last week , Sam was sitting in fourth place in the Eurovision odds with his song ‘Space Man’ but, after his second rehearsal in Turin received a rave reaction from press over in Italy and fans and he was given a huge advantage by being drawn in the second half of the Eurovision final, he soared up to second.

The Ukraine currently have a 59% chance of winning and the UK 11%. Sweden and Italy then currently stand as third and fourth favourites at 9% and 6% respectively. Our odds have improved even more so since too as the UK have been announced to perform fourth from last, number 22, which has been the winning performance slot two years in a row.

On May 3 2022 it became exactly 25 years to the day since the UK’s last triumph in Eurovision, when Katrina & the Waves topped the leaderboard in Ireland with their anthemic track Love Shine A Light. Since then, there’s been little to shout about. The UK has always been on the wrong side of the leaderboard, with us consistently finishing at or near the bottom. And last year proved a particularly bitter pill to swallow when James Newman came last on zero points, having received nothing from either the juries or televote.

Check out Sam’s song here: